The biggest brewery in Latin America and the fifth in the world has adopted Clixie enterprise-level to make their video Interactive, to integrate its nationwide portfolio of more than 20 countries to promote their brands. This strategic creates greater synergy between the group’s diverse operations and promote content across worldwide to empower their audience and stickiness to their content on Web and Social Media.
The Beaumont Enterprise creates video based around local events in Beaumont, Texas. The content is sponsored (in this case, by Mobil Oil Credit Union) and the Clixies are created to drive viewers to purchase tickets or find out more information. Also, this video has been created for interactivity. The narrator, at 40 seconds in the video, says, “for more information, please click on the icon [Clixie] to the right”
Clixie is used to create interactivity into a pre-roll video for a local auto dealer. It is a 15 second video and all of the Clixies send the viewers to the dealer website. Also, once the pre-roll ends and the main content starts, the Clixies remain in the player window for interaction after the pre-roll has ended.
This video showcases a local business in Texas, published by the Beaumont Enterprise (owned by Hearst). Clicks on the Clixies will open up a new tab in the browser; this video was created for view on a desktop, laptop or tablet device.
Created by a member of the Knight-Wallace Foundation, the video is to educate and inform the deaf community. The Clixies are used to provide supplemental information for national news stories and will appear automatically when the items are displayed inside the video or when the words are spoken.
HouseLens produces 20,000 high-quality home walk-through videos for realtors, agencies and brokers per year. All of the Clixies are embedded, where clicking on them opens the Clixie directly in the video player window. This video is “Gated”, where at 30 seconds, a Clixie will open that will require the viewer provide their name, email; and phone number prior to rest of the video content playing. The Clixies will appear automatically at the appropriate time without requiring any viewer action.
DMC offers a partnership with Monster.com for publishing newspaper employment video ads. DMC has been providing video creation services for over 17 years and part of the service includes email, location and informational links outside of the video player. Clixie is used to provide disruptive “Calls to Action” inside the player during video play.
The Telegram-Reporter (“MRT”) in Midland, Texas has partnered with DMC for Employment ads. MRT is owned by Hearst and is also partnered with Monster.com
New with this Newspaper in Education video the Sentinel-Tribune presents an exclusive interactive video experience from Clixie Media. Watch and enjoy the video, and at the right time, links to related objects will appear automatically in the upper right of the video. When the video is done playing, click on them to discover more information.
A classified website owned by Hearst Newspapers, launched the DMC service for creation of employment ads. DMC has been providing video creation services for over 17 years and part of the service includes email, location and informational links outside of the video player. Clixie is used to provide disruptive “Calls to Action” inside the player during video play.
This is a link to an external site that showcases the concept of “Gating" and "Story Branching." At the appropriate time in the video, a “Clixie” (Bookmark) will be triggered when the object appears or when the word is spoken. Clicking on the Clixie will launch the external website link into the player window and will stop the video. Clicking on the “?” at the top left of the screen will launch an email contact form. At approximately 7:55 seconds in the video, a quiz will be delivered that requires completion before the viewer can view any other videos. Based off the results of this quiz, the viewer is directed to a video that best matches the skill level of that viewer.
Clixies can be created in any language for the viewing audience. Although the content is overtly informational, it is also designed to have viewers purchase the items seen in the video. There are a total of 16 interactive objects in the video. An adjacent Visual Marker denotes the interactive Spot. The Visual Markers will appear consistently as the Wal-Mart logo, designed to set a standard for interacting with the video. Clicking on the Spot or Visual Marker will invoke a Clixie that links to the corresponding Wal-Mart ecommerce website for purchase of the item. The Clixie for Wal-Mart appears at the end of the video, regardless of whether the viewer has clicked on the interactive Spot.