“podcasts killed the video star?”
When to use a podcast instead of a video
ANN ARBOR, MI – 12/03/20
Executive Director at Clixie Media LLC
I have been extremely fortunate in my life to actually enjoy what I do for a living. I’ve spent a large part of my career as a serial entrepreneur, running around the Americas and beyond, searching for disruptive innovation. I’ve had great teachers and mentors, the first and foremost being my father. He taught me the concept of looking for revolutions instead of evolutions. An evolution is the incremental advancement of an existing model, while a revolution is the complete change of the existing (and sometimes stale) model. A perfect example of a revolution is the rise of Skype. Skype was a new way to make phone calls without long distance or international fees, completely changing the industry and upending its incumbents.
At Clixie Media, we see a similar storm brewing with podcasts. First, there was radio (audio) that dominated communications. Then came TV, with superior technology that incorporated visual and sound (video). Radio was diminished but not eliminated. Satellite Radio then came on the scene operating with new technology, bringing audio back into relevance, and now we see the landscape changing again through podcasts.
In the education space, we have been reading for years about the effectiveness of using video as a tool. Higher retention rates, more engagement and better outcomes – all of which I believe to be true – create a compelling story. But, the meteoric rise of podcasts in learning is impossible to ignore. The question is when should educators use podcasts rather than videos?
A common perception of podcasts is that they are something to listen to while doing something else. Driving, exercising or commuting are common times for people to listen to a podcast…this means lower retention rates! If the content is longer than 5 minutes and exact recall is not required, a podcast could be better than a video. In addition, with the increased reliance on video conferencing, podcasts provide learners the opportunity to gain information away from the screen. Podcasts can also be an inexpensive way to create and distribute content.
Another great use of podcasts is for the musical arts. A choir teacher can record a podcast of their songs and instruct the students to sing along as they listen. A guitar teacher can record a session and send it via podcast to a student, providing a much-needed harmony. Much appreciation to Dr. Lance Ford, an educator and Cisco technology advocate, for sharing some of his best classroom practices.
Prior to class, a social studies teacher can use a podcast to walk students through a lesson in history, while providing thought-provoking topics for discussion. Also, teachers don’t necessarily create all the content used in their courses, such as textbooks and articles – why not use podcasts created by others? There is no shortage of podcasts that cover the traditional subjects of history, the sciences, business, etc. Many of them are even readily available for free.
Podcasts should be used when sound quality matters. The afore-mentioned example of music classes is one example, another is for the language arts. Audio was used well before computers were accessible to teach new languages to students of all ages. Audio is used effectively for emphasis, repetition and retention. Podcasts are great for all levels of education – even young learners can build literacy and word recognition.
A few pro tips:
- Use Clixie’s interactive tools to add visual elements and increase engagement while maintaining the integrity of podcasts. Publish transcripts for later review, link to referenced information or quiz them to see if they are paying attention. Clixie is like having a digital assistant that highlights the key points for you to review when you have more time.
- Keep the content engaging and on-point – only use as much time as you need.
- Use new technology – most new phones are embracing audio recording, such as Google’s Pixel 5, and provide better ways to edit and publish podcasts.
- Before you ask your students to use the technology, use it first! Create content, publish it, listen to it and edit it. Best way to learn is to start using. Even if it’s simply finding a podcast that might be interesting and throwing it on during driving, walking or cooking. Podcasts are designed for use while doing other things and can even support healthy lifestyles.
Good luck and have fun! We will be publishing new interactive podcasts soon, so keep checking back for new content. Please do be aware of your surroundings; no one wants to show up in a video on YouTube walking into a fountain while not paying attention!
Interactive Podcasts are here!
Now, all of Clixie’s interactive features are available for audio files. Here is a great example of how Clixie can incorporate interactivity into your listening experience. Whether your listeners are actively engaging while listening or revisiting the interactivity as a recap, Clixie takes your podcasts to the next level.
NASA material is for informational purposes only. https://www.nasa.gov/multimedia/guidelines/index.html
Taking Treasure from the Trash
Executive Director at Clixie Media LLC
ANN ARBOR, MI – 7/6/20
Pressing “Record” during your Online Lectures
School is back in session! Regardless of whether classes are in-person, online, or a little bit of both, we can all agree school feels a little different this year. As we adapt to a new normal in education, students, teachers, and institutions are being asked to adopt a whole new set of skills. Read More
“The single biggest problem in communications is the illusion it has taken place.” – George Bernard Shaw
A hallmark of traditional in-person classroom teaching is the transfer of knowledge from educators to learners through live (synchronously) classes in a defined geographic location at a predetermined time. Learners are challenged by educators to provide feedback on course material. Learner engagement is derived from classroom participation, course work quality and other assessments.
Enter, the internet. Now, classroom learning can occur on-demand (asynchronously) from anywhere – requiring the learners to have the discipline to stay motivated and engaged with other learners and the educators. This shift sparked new questions for educators, such as: how do we know the students are getting the information that they need from the videos, podcasts, pictures, articles, webpages and other content used in the classroom? Where is the communication between educator and student so integral to understanding whether the material is leaving a student lost and confused or bored and complacent? Online assessment tools are being developed and deployed to solve this problem, but with varying degrees of success.
The words of George Bernard Shaw underscore the importance of data on student engagement for educators. Just because learners are in the presence of knowledge does not mean they will learn.
Due to the global pandemic, learners are facing new challenges to routine and accessibility such as navigating time zones, family needs, and household interruptions. Educators have been forced to rely almost exclusively on live stream tools to emulate the synchronous classroom experience. During the past few months, IT staff struggled to implement Webex, Zoom, Blue Jeans and other video platforms in time for Fall classes. Most were successful and able to implement these technologies for the fall semester; however, this has not been a smooth transition nor have they created an experience comparable to in-person learning.
Educators are still in the mindset of the old in-person model and not taking advantage of new technologies. While traditional in-person teaching is based on classes being taught in specific locations at specific times, these evolving needs have shifted the paradigm towards on-demand (asynchronous) classes that are accessible from anywhere. There is a growing need not only for course content to be recorded, but for open communication and feedback loops between learners and educators to promote active engagement in material and ultimately facilitate learning.
Our team recently conducted an informal survey from a sample of educators (public K-12 and higher education) and found that less than 50% recorded their live-stream classes for later viewing. It was shocking to discover the number of educators who did not regard one of their most valuable assets, live teachings, as worth saving.
The benefits of accessing recorded class lessons are immeasurable for educators, learners, and institutions. Educators gain content upon which to build future asynchronous class sessions and can review where the content and knowledge transfer can be improved or provided more efficiently. Learners can study and review class content at their own pace to make sure they fully understood the content from live lessons. Faculty have access to improved data and metrics that can be used to assess learner/educator access to make informed decisions in real-time. Also, learning institutions can utilize these tools to increase engagement and improve outcomes. Products like Clixie Media’s interactive media technology provide opportunities for educators and learners alike to thrive in the new learning environment. Everyone wins.
In these times, it is *imperative* to increase virtual touchpoints, directly and indirectly, with our learners. By recording class lectures and providing them to learners for on-demand access, you are giving them something they’ve perhaps never had – the choice to learn at their own pace.
Clixie Media Announces Vendor Relationship with Google for Android Partner Training
ANN ARBOR, MI – 7/20/20
ANN ARBOR, Mich., July 20, 2018 /PRNewswire/ — Following the recent successes at the University of Michigan, Clixie Media LLC., a privately held technology company based in Ann Arbor, MI, announced a new partnership with Google’s Android Partner Training division. Clixie will add interactive bookmarks, in-video quizzing, and conditional learning paths to Google’s video training content for Google partners.Read More
“We are very pleased that Google chose Clixie Media for its’ robust functionality, rapid implementation, and ease of use. The addition of Clixie provides immediate and tremendous value to the Partner Training curricula for global sales, service, and support,” said Tim Moore, President of Clixie. “The system’s highly detailed, real-time data makes it an excellent fit for Google Partners with its’ dynamic environments and complex reporting requirements.”
Ben Tyson (Global Lead, Android Partner Training Strategy) said, “We needed to find new ways to engage our global partners which include retail, carriers, and device manufacturers in our training delivery. We felt that our current offerings were stale. We have found that interactive video has completely revitalized our training programs and Clixie can provide a much deeper level of tracking and reporting the success our modules have. We will continue this path of delivery for our e-learning content via interactive video.”
Clixie Media provides a fully integrated platform that allows Google educators and course designers (in any language) to easily add interactivity and other features to existing video content. The resulting videos are mobile-responsive, allowing students to access the content on any device, and customizable to the instructor’s needs. Beyond interactivity, Clixie allows instructors to chapter information, deliver in-video quizzes and polls, and add conditional branching so only relevant content is shown. Clixie also collects macro- and micro- level data about video viewing behavior that educators can use to respond to students’ interests and needs. This information allows professors to be responsive to students by adjusting in-class readings to reflect student interests or by providing supplemental teaching material to address challenges.
Clixie Media Extends Waived Fees
to Assist Online Educators
Clixie Media is offering its services free of charge for the Fall 2020 Semester
ANN ARBOR, MI – 7/6/20
As an extension of the video interactivity features, Clixie Media’s tools can now add interactivity to audio files. This new functionality allows educators to leverage the fastest-growing segment of online learning. All of the existing capabilities for enhancing video are now available for audio files, including podcasts, voice recordings and more.
Tim Moore, President of Clixie Media, says, “We are thrilled to continue supporting educators through these ever-changing times. Our team is proud to support our educational services partners, such as Canvas, in providing the best possible virtual learning experience.”
ABOUT CLIXIE MEDIA LLC
Clixie Media works with companies around the globe to increase revenue and better engage their viewing audiences through interactive media. Clixie is the first company that finally delivers on the promise of dramatically increasing online media education and audience engagement. Email us at email@example.com.