“podcasts killed the video star?”

When to use a podcast instead of a video

ANN ARBOR, MI – 12/03/20

Tim Moore
Executive Director at Clixie Media LLC

I have been extremely fortunate in my life to actually enjoy what I do for a living.  I’ve spent a large part of my career as a serial entrepreneur, running around the Americas and beyond, searching for disruptive innovation. I’ve had great teachers and mentors, the first and foremost being my father. He taught me the concept of looking for revolutions instead of evolutions. An evolution is the incremental advancement of an existing model, while a revolution is the complete change of the existing (and sometimes stale) model. A perfect example of a revolution is the rise of Skype. Skype was a new way to make phone calls without long distance or international fees, completely changing the industry and upending its incumbents.

At Clixie Media, we see a similar storm brewing with podcasts. First, there was radio (audio) that dominated communications. Then came TV, with superior technology that incorporated visual and sound (video). Radio was diminished but not eliminated. Satellite Radio then came on the scene operating with new technology, bringing audio back into relevance, and now we see the landscape changing again through podcasts.

In the education space, we have been reading for years about the effectiveness of using video as a tool. Higher retention rates, more engagement and better outcomes – all of which I believe to be true – create a compelling story.  But, the meteoric rise of podcasts in learning is impossible to ignore. The question is when should educators use podcasts rather than videos? 

A common perception of podcasts is that they are something to listen to while doing something else. Driving, exercising or commuting are common times for people to listen to a podcast…this means lower retention rates! If the content is longer than 5 minutes and exact recall is not required, a podcast could be better than a video. In addition, with the increased reliance on video conferencing, podcasts provide learners the opportunity to gain information away from the screen. Podcasts can also be an inexpensive way to create and distribute content.

Another great use of podcasts is for the musical arts.  A choir teacher can record a podcast of their songs and instruct the students to sing along as they listen.  A guitar teacher can record a session and send it via podcast to a student, providing a much-needed harmony. Much appreciation to Dr. Lance Ford, an educator and Cisco technology advocate, for sharing some of his best classroom practices.

Prior to class, a social studies teacher can use a podcast to walk students through a lesson in history, while providing thought-provoking topics for discussion. Also, teachers don’t necessarily create all the content used in their courses, such as textbooks and articles – why not use podcasts created by others? There is no shortage of podcasts that cover the traditional subjects of history, the sciences, business, etc. Many of them are even readily available for free.

Podcasts should be used when sound quality matters. The afore-mentioned example of music classes is one example, another is for the language arts. Audio was used well before computers were accessible to teach new languages to students of all ages. Audio is used effectively for emphasis, repetition and retention. Podcasts are great for all levels of education – even young learners can build literacy and word recognition.

A few pro tips:

  • Use Clixie’s interactive tools to add visual elements and increase engagement while maintaining the integrity of podcasts. Publish transcripts for later review, link to referenced information or quiz them to see if they are paying attention. Clixie is like having a digital assistant that highlights the key points for you to review when you have more time.
  • Keep the content engaging and on-point – only use as much time as you need.
  • Use new technology – most new phones are embracing audio recording, such as Google’s Pixel 5, and provide better ways to edit and publish podcasts.
  • Before you ask your students to use the technology, use it first! Create content, publish it, listen to it and edit it. Best way to learn is to start using.  Even if it’s simply finding a podcast that might be interesting and throwing it on during driving, walking or cooking.  Podcasts are designed for use while doing other things and can even support healthy lifestyles.

Good luck and have fun!  We will be publishing new interactive podcasts soon, so keep checking back for new content.  Please do be aware of your surroundings; no one wants to show up in a video on YouTube walking into a fountain while not paying attention!

Interactive Podcasts are here!

Now, all of Clixie’s interactive features are available for audio files. Here is a great example of how Clixie can incorporate interactivity into your listening experience. Whether your listeners are actively engaging while listening or revisiting the interactivity as a recap, Clixie takes your podcasts to the next level.

NASA material is for informational purposes only. https://www.nasa.gov/multimedia/guidelines/index.html

Taking Treasure from the Trash

Tim Moore
Executive Director at Clixie Media LLC

ANN ARBOR, MI – 7/6/20

Pressing “Record” during your Online Lectures

School is back in session! Regardless of whether classes are in-person, online, or a little bit of both, we can all agree school feels a little different this year. As we adapt to a new normal in education, students, teachers, and institutions are being asked to adopt a whole new set of skills. Read More

Clixie Media Announces Vendor Relationship with Google for Android Partner Training

ANN ARBOR, MI – 7/20/20

ANN ARBOR, Mich., July 20, 2018 /PRNewswire/ — Following the recent successes at the University of Michigan, Clixie Media LLC., a privately held technology company based in Ann Arbor, MI, announced a new partnership with Google’s Android Partner Training division. Clixie will add interactive bookmarks, in-video quizzing, and conditional learning paths to Google’s video training content for Google partners.Read More

Clixie Media Extends Waived Fees

to Assist Online Educators

Clixie Media is offering its services free of charge for the Fall 2020 Semester

ANN ARBOR, MI – 7/6/20

As an extension of the video interactivity features, Clixie Media’s tools can now add interactivity to audio files. This new functionality allows educators to leverage the fastest-growing segment of online learning. All of the existing capabilities for enhancing video are now available for audio files, including podcasts, voice recordings and more.

Tim Moore, President of Clixie Media, says, “We are thrilled to continue supporting educators through these ever-changing times.  Our team is proud to support our educational services partners, such as Canvas, in providing the best possible virtual learning experience.”

To learn more about the free offer, please visit Instructure’s Partner Page HERE and select  the “Content Creation” category or at www.clixiemedia.com.


ABOUT CLIXIE MEDIA LLC

Clixie Media works with companies around the globe to increase revenue and better engage their viewing audiences through interactive media. Clixie is the first company that finally delivers on the promise of dramatically increasing online media education and audience engagement. Email us at contact@clixiemedia.com.